DeCola Salon, owned by Lou DeCola, recently was named to the SALON TODAY 200 by SALON TODAY, the leading business media for salon and spa owners. In its 25th year, the SALON TODAY 200 is a landmark competition that gathers data on industry performance, creates a forum for owners to share best business practices, and celebrates salons for their business acumen.
After two very tough years for small businesses, this year’s competition focused on business recovery in 2021 and rebuilding efforts for 2022. The Top 200 salons were selected from applications submitted by the SALON TODAY audience, who represent more than 20,000 of the top-producing salons and spas in North America.
Lou DeCola was featured in the Top 200 magazine issue highlighting the new Employee Assistance Program (EAP) he has implemented. The EAP offers confidential mental health assessments, short-term counseling, referrals, and follow-up services to all salon employees who have personal or work-related problems. The program was further emphasized in another Salon Today article, Staff Well Being Defines a Culture.
This year, the Top 200 honorees celebrated in Nashville at an awards dinner during Data-Driven Salon Summit, a peer-driven, hands-on experience that provides insight on data benchmarks and best practices to help salons identify new business opportunities. Lou and his wife, Shanna, attended the event.
"My team works very hard not only to provide superior customer service and satisfaction, but also to couple that with industry trends and continued education. Our work does not live solely behind the chair," said Lou DeCola. "DeCola Salon will never stop learning and evolving and I am so grateful to have a team that embraces these philosophies. Being named a Top 200 salon for the second year in a row is a testament to just how dedicated and talented my team is."
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